I found this interesting

fcp.co/final-cut-pro/articles/691-using-...roadcast-productions

Interesting. I think it goes to show, you can make work just about any piece of software...but the real question remains...will Apple abandon the pro market? Is Final Cut Pro a Prosumer targeted app? And if so, why build a business and editorial processes around a piece of software that will not be tailored, perfected, and babied by a company that cares about its clients. With the idea floating around that Apple will abandon the Mac Pro, and the fact that they have dropped Color, Soundtrack, and other pro/server bundles, signals to me that Apple's business model has changed, and so has its priorities.

With things changing from tape to tapless, maybe the technology will move in a way that we will not need a Mac Pro to edit with. Yes there are products that we use at work that requires a AJA interface to capture from our decks. Also a number of other things that we need to plug in or add to the Mac Pro to work efficiently. I would bet those technologies will change also were we will need a smaller footprint to get things done. Smaller and better.

I'm not so concerned with the Mac Pro being dropped, just the overall business objectives/strategy Apple has for its future Pro applications. I'll be honest, I was using FCP X the other night, and it's paradigms are ground breaking, but it's still so very much a Beta program, that it can't be integrated into any sustainable business structure/model. It is sooo sluggish and buggy.

We have to remember, Apple doesn't live and die by its Pro application revenue stream, which is good and bad. Good, because it can treat it as a hobby for innovation in our field...but the implications of that are that we as users are held at the whim of a company that could care less about our 10 years or so of archived FCP projects, or that we have built businesses and intellectual property around its software. At least give us a way to import old projects to show us you care.

Avid on the other hand lives and dies by sales of its software. That's a good thing and bad thing. Good because they will listen to their customers, bad because they will fear innovation...I mean just look at the program, it feels so archaic and clunky, even the new 6.0 release. Avid is less concerned about innovation, and more concerned about keeping things stable...keep that stable income stream coming in, don't tick anyone off or there goes our bread and butter!

So for me, I'll use both pieces of software. I'm not going to commit to any one tool to tell my stories. Depending on my project's needs, I will use either Avid, FCPX, FCP, or Adobe Premiere... -- I'm sure a year from now one will stick.