Smoke for Mac brings high-quality editorial finishing to your video editing software workflow on a platform you already know. Smoke features the familiar workflow of a nonlinear editor combined with powerful visual effects design and finishing tools. It empowers your video editing software pipeline, helping you keep creative projects in-house from creative cut through final delivery.

Don't miss the raffle!* A GenArts Sapphire 5 software package will be raffled off at the event. This is a $3999 value! GenArts Sapphire 5 is packed with over 130 Sparks, including: Glows, EdgeRays, LensFlare, Lightning, FilmEffect, Warps and Textures.

Apple's Final Cut Studio 3 professional video and audio production suite to update only half of its applications.

While details are limited, people with inside knowledge of Apple's plans for FCS say the suite will introduce major new versions of Final Cut Pro (v7.0), Motion (v4.0), and Soundtrack Pro (v3.0). The remainder of the application upgrades will reportedly consist of point release, and include Color (v1.5), Compressor (v3.5), and DVD Studio Pro (v4.2.2). It appears as if Apple doens't see a future in DVD, and that DVD studio pro will eventually fall by the wayside to more streamlined, economical online distribution methods.

Panasonic is making a huge announcement at NAB 2009 with the showcasing of 3D production systems. Along with a full HD plasma home theater display, Panasonic has also presented a conceptual model of a high definition 3D camcorder. Previous 3D productions, including those highlighted in Panasonic's home theater display, were shot by rigging multiple 2D camcorders together to create the 3D environment. In an attempt to simplify 3D production, Panasonic's concept model features a twin-lens system for capturing 3D footage using only one camcorder.