If you have ever considered making the switch from FCP to AVID or just making AVID Media Composer one of your swiss army knife skillsets, then this is the event you don't want to miss!

Come listen to Michael Krulik from AVID discuss Avid's Media Composer 5.5 on September 20th at Thanksgiving Pointe's Megaplex Theater. He'll demo MC 5.5 features that are relevant to those with a background in FCP as well as show a few things that FCP users might find interesting to learn about. Come for a chance to win an AVID MEDIA COMPOSER software package and other goodies!

RSVP Now and secure your seat! It's FREE to attend.

We just received our first production version of the Sony PMW-F3 and after a few preliminary client demonstrations we had a few hours with the camera to run some preliminary tests to evaluate the low light performance and examine the chroma noise and its characteristics. Our first camera was leaving the next day to go to Panavison in Burbank for some various lens test (including the new Sony primes which arrived after this first test) so we had a very tight schedule. It will be back in one week and we will be able to run more tests Since Sony has stated a signal to noise ratio of 63dB which is unheard of in the HD world we were anxious to see if indeed this high specification could be seen in the real world by the unaided eye. We were also interested to see if the high gain of 18dB was indeed usable for actual production footage.

The wonder and power of Star Wars as a timeless enterprise is enough to keep the struggling filmmaker's hope alive, or at least enough to get him to whip out his wallet and contribute to the pile of cash Mr. Lucas is now napping on. Hats off to Mr. Lucas who had the vision and foresight to take less on the front-end, and have full hope and confidence of the lucrative merchandising on the backend. In my opinion, Star Wars was the film franchise that solidified the concept of film merchadising on such a massive level. It defined a whole after-market revenue stream that has become its own galactic economy.

Mr. Lucas, here is to you, and your Death Star full of Vader Bills.